Why Branded Podcasts Have Become So Popular

Although they aren’t new, podcasts have surged in popularity. Nearly 20% of American adults listen to podcasts at least once a month and studies show that about 98 million Americans tune into a podcast each year. Consequently, more and more brands have been betting big on these audio shows, producing their own branded podcasts that allow them to tell stories and reach target audiences in a new way. If you’re considering podcasts in your content strategy, I’ve put together a few elements to consider and a few examples of brands who are nailing this channel. What Is a Branded Podcast? Brands have almost always been involved with podcasts. But their involvement has usually taken the form of sponsorship with listeners hearing a few ads sprinkled throughout a show. Branded podcasts break away from this model as they typically don’t contain explicit advertising. The marketing is more subtle, centering on stories and content which work to reinforce a brand’s voice and values. Branded podcasts tend to help audiences understand what a brand is all about and often aim to establish thought leadership in a space. Companies are also embracing branded podcasts as part of a trend toward longer-form content in general. After years of favoring short, â€Å"snackable† content, many companies are now leaning heavily toward more in-depth pieces. Long-form articles, videos and case studies are making a comeback, and branded podcasts offer brands an ideal opportunity to tell longer, meatier stories. Must-Watch Branded Podcasts A few big brands have set the bar high for branded podcasts, creating top-notch programming that captures huge audiences. Here are a few standout examples: Microsoft: The tech behemoth is one of the more recent forays into the branded podcast arena, launching a thought-provoking series entitled â€Å".future.† The program explores the future of innovation, showcasing various situations where technology and humanity intersect. For example, one episode highlights Chris Dancy, better known as â€Å"the most connected man on earth,† and discusses how he uses up to 700 apps, sensors and devices to collect data about himself and optimize his life. Slack: The work-collaboration app company has already launched two successful branded podcasts. Their first creation was the Slack Variety Pack – a light-hearted mix of anecdotes and stories that touched on various aspects of work and life. After 28 episodes, Slack wrapped up that series and launched a new program entitled Work in Progress. This podcast explores the role that work plays in our lives, showcasing stories about people finding identity and meaning through their work. Shopify: Shopify launched its TGIM (Thank God It’s Monday) podcast with entrepreneurs in mind – or people who can’t wait to begin a new workweek. The program showcases inspirational stories about people who turned their passions into successful businesses as well as business advice from top entrepreneurs. Explore New Ideas Branded podcasting is an exciting new frontier in content marketing and it’s poised for more growth in the years to come. Not every business will be able to dive into the world of branded podcasting as the high costs involved in creating a quality program will deter many with leaner budgets. Still, there’s no doubt that the medium offers a unique way for brands to reach new audiences and tell stories connected to their target customers. Ideally, they serve as inspiration for people to look deeper into a brand when they’re interested in buying.

This is Your Platform

This is Your Platform Jane Friedman is a brilliant woman in the publishing world. Shed been editor of Writers Digest and the Virginia Quarterly. Now shes just an in-demand guru, and trust me, I read everything of hers that comes across my screen. One of her most famous posts on her blog is A Definition of Author Platform https://janefriedman.com/author-platform-definition/   Platform building requires consistent, ongoing effort over the course of a career. It also means making incremental improvements in extending your network. It’s about making waves that attract other people to you - not about begging others to pay attention. The following list is not exhaustive, but helps give you an idea of how platform can grow. 1) Publishing or distributing quality work in outlets you want to be identified with and that your target audience reads. 2) Producing a body of work on your own platform - e.g., blog, e-mail newsletter, social network, podcast, video, digital downloads, etc- that gathers quality followers or a community of people who are interested in what you have to say. This is usually a longterm process. 3) Speaking at and/or attending events where you meet new people and extend your network of contacts. 4) Finding meaningful ways to engage with and develop your target audience, whether through content, events, online marketing/promotion, etc. 5) Partnering with peers or influencers to tackle a new project and/or extend your visibility. I have taught classes on platform, and the most common confusion I see across those seas of faces is how to clearly define what platform  is, so that those writers can follow some magical formula to get it. Its not a well-defined path. Here is my definition of platform: 1) Platform is you and your work and the magnetism it has on the public. 2) Add to that your ability to develop a reputation. 3) And finally add to that your ability to maintain a momentum, because platform isnt something you build and expect it to remain structurally sound forever. Platform is a long-term goal. Jane summarizes it as An ability to sell books because of who you are or who you can reach. Yes, thats spot on. But theres also an unspoken understanding that platform cant erode. Platform has no laurels to rest upon . . . you have to work with it every day to keep it alive and well.

Managing External Influences on Local Bus Company Essay

Managing External Influences on Local Bus Company - Essay Example Empirical and theoretical studies have found evidence that the organization has an estimated seven thousand buses inside the United Kingdom alone. Arriva enjoys thirty percent share of London’s public transportation services. It provides efficient and effective services inside the city. It also connects London with other major cities like Liverpool and Manchester. Arriva even provides passenger services from London to remote areas in Wales. The success of the organization has been due to its focus on customer satisfaction and operational excellence. It seeks to provide an exhilarating experience for passengers. Customer desires and aspirations are at the forefront of Arriva’s business and marketing strategy. The overall aim of the organization is to transform the public transportation industry to serve customer interests. Finally the organization seeks to become the catalyst for revolution in the public transportation industry. External factors have been defined as the rapid changes in the business environment that impact organizational performance (Kotler, 2001: Pg 73). These factors can either have a positive or negative impact on the performance of business organizations. Firms need to carry out extensive audit and analysis of the business environment. They need to utilize a goal oriented approach in order to respond to external challenges. Arriva plc has been influenced by a number of external factors. The Transport Act passed in 1985 ensured the deregulation of the British transport industry. Deregulation has been a major external factor on the performance of Arriva plc. The benefits of deregulation have been the transformation of the organization into the fifth largest bus operator in the United Kingdom. It has also provided efficiency and effectiveness in bus services. The organization registered â€Å"contract mileage in London up 5%† in the year 2008 (Arriva, 2009: Pg 12). Also fuel

The Controversial Stem Cell Issue Personal Statement

The Controversial Stem Cell Issue - Personal Statement Example There are four kinds of stem cell research that doctors have been focusing their study on. These are stem cells, embryonic stem cells, therapeutic, and non-therapeutic cloning. Embryonic stem cells are the ones that come from a group of cells which are called the inner cell mass and are part of the early embryo called the blastocyst. Once this is removed from the blastocyst, the cells of the inner cell mass are cultured into embryonic stem cells. Thus, it is safe to say that these cells develop a culture that is different from that in the developing embryo (NIH Stem Cell Information Home Page, n.d). On the other hand, therapeutic stem cells are those that can serve as vehicles for effective treatment of certain diseases such as tumors and cancers while non-therapeutic cloning is the duplication of cells that are not done for therapeutic reasons (National Center for Biotechnology Information, n.d). During stem cell research it is definitely not a matter of whether it can do any good, focus should be more on how many pros it has over the cons. Based on the speech that President Bush has given on calling senate to back human cloning ban, there was the stand on taking much benefit of modern medicine without having to crush ethical principles. Speaking of stem cell research which would involve cracking human genetic code for important advances in science to fight diseases such as Cancer, AIDS, diabetes, Parkinson’s disease, and Alzheimer’s disease, there arises a big issue where human dignity is always abused. This is because of the fact that stem cell research would require human cloning which is the production of individuals who are genetically identical to another human being, wherein the process would slowly crush ethical principles in protecting human dignity. How? Well, cloning is achieved by putting the genetic material from a donor into a woman’s egg which had its nucleus removed. The result of that is the cloned embryo who is an identic al copy of the donor only. Though some scientists perform this experiment on animals, others have announced to produce cloned children despite the fact that this can lead to terrible abortions and abnormalities (President Bush Calls on Senate to Back Human Cloning Ban, 2002). Though we cannot harbor the fact that stem cell research have great possibilities of being able to cure the longest and most costly treatment of sicknesses, we could say that this probability is still of speculation today. Also, if research and the use of stem cell research gets a lot better and actually gives great results in curing those who are sick, one thing is for sure, which is the fact that in doing so, one would always sacrifice the human dignity of people. This is because of the fact that if more and more people get cured through stem cell cloning, there would definitely be more demand on eggs and egg donors, thus, the exploitation of women’s bodies which is a clear form of damage to human dign ity would thrive. Aside from that, women now would be treated as a commodity while children would be born fitting into certain specifications with no room for imperfections. Thinking about this based on logos, ethos, and pathos point of views, one would clearly see that stem cell research should be banned as it is even clearly stated in medical ethics that no human life should be exploited for

Early Computers Research Paper Example | Topics and Well Written Essays - 1250 words

Early Computers - Research Paper Example Conventional desktop and laptops have extreme efficiency and storage. Apart from these they have blended in our vehicles, aircrafts, security systems, houses and industries to name a few. The computers we use today are a result of progress and innovation for almost three quarters of a century. The early developments are discussed in detail; 2. The First Computer Konrad Zuse was a German engineer who made Z1, the first programmed digital computer in 1936 (Copeland 5). The computer used electromechanical process to relay data. His original design was based on Vacuum Tubes, but due to lack to funds he could not implement the technology in his design. Because of the electromechanical processing his computer is not considered by many to be the first fully electronic computer (â€Å"Who Invented the Computer† 2). However, Zuse continued work on his computer and in 1941 introduced Z2 and Z3. The machines used telephone relays for sending and receiving data. The breakthrough, however, came from John Atanasoff, who introduced ABC Computer in 1942. According to Null and Lobur, John Atanasoff is credited with the construction of â€Å"first completely electronic computer† (19). The computer used vacuum tubes for relaying data. ... 3. Early Developments 3.1 Vacuum Tubes Vacuum Tubes were the most critical development and the major step towards the development of modern computers. These were used to deliver electric current in a vacuumed environment. The current was passed through the tubes and amplified. These were used for electrical signals by varying the amount of current. Vacuum Tubes were used in different devices and varied as per functionality. The tubes were replaced by transistors for use in computers. They were power efficient than the tubes and were responsible for shrinking the size. Furthermore, they significantly improved reliability of these early systems (Rojas and Hashagen 85). 3.2 Storage The Vacuum Tubes were used to relay data. They could not store data and were very unreliable. The first real storage was by F.C. Williams (Lavington 19). It was simply a charged phosphor film that recorded the pulse from the tubes. The pulse was recorded as a binary with the values differing with the strength of electric signal. The pattern of binary was recorded on the film and could be later used for regeneration. The equipment was known as Williams Cathode Ray Tube and was an electrostatic storage technology. 4. Operation Binary Number System was used for calculations. Programs were based on arithmetic and it was interpreted in binary code for the computer to process any calculation (Introduction to Computers 8). The Binary System has only two values that are 1 and 0. The computers interpret electric signals as 1 and dim signals as 0. The Vacuum Tubes were used to relay the signal and the storage films were used to record the information for later use. These components made the computers extremely big and difficult in

Definition of quality of life

Definition of quality of life CHAPTER 2 THEORETICAL STUDY 2.1 Introduction Chapter two discusses the theoretical aspect in quality of life. In addition, the description of the Orang Asli community will also be given to providing a better understanding of this community. This is because quality of life has become one of government main agenda in developing the countries. This chapter will explain relation with quality of life and Orang Asli community. The reasons are quality of life always related with the studies at urban areas meanwhile studies about quality of life at rural area is rarely done. That is the reason on choosing a Orang Asli community as a subject of study because Orang Asli community are usually located at the rural area and remote area. Other than that, Orang Asli community always said to live in a backward and lagging behind compare to other races in Malaysia. Therefore, the understanding of quality of life and Orang Asli should be suppressed in chapter two. 2.2 Definition 2.2.1 Definition of Quality Of Life Quality of life is a subjective matter that difficult to be measured. So it is important to known the actual meaning of quality of life. The best ways of understanding is by separate the word of ‘quality of life. According to oxford dictionaries, ‘quality is standard of something as measured against other things of a similar kind which is the degree of excellence of something meanwhile ‘life bring stand for the period between the birth and death of a living thing , especially a human being. So quality of life actual meaning is degree of excellence of human being. According Lim Lan Yuan, Belinda Yuen and Christine Low (1999) in a book entitle ‘Quality Of Life in the Cities, quality of life is a multifaceted concept. Meaning of multifaceted is something that is wide. In this case it is because quality of life covers not only a material aspect such as level of living but also aspect of life such as a good health and level of education. In other words, Lim Lan Yuan, Belinda Yuen and Christine Low (1999) try to tell us that the quality of life cannot stand by itself. Types of result that may come from the research is depends on what respondents have experienced in their life. These three writers agreed that quality of life for respondent is according to location they live and work. This is the reason why quality of life for every person is different from one and another. Ramkrishna Mukherjee (1989) says that quality of life is concern about the living condition of the people. Ramkrishna (1989) use several approach to measure quality of life such as the standard and style of living. The standard of living for example is constructed from quantitative variation in the object of inquiry which is given by list of information items such as consumption of food, clothes, use of various kinds of durable goods like furniture and fitting, possession of item like radio, television and other housing amenities. Mark Rapley (2003) believes that the quality of life has been constructing from being a social scientific index of the relative well being of the whole population to being a measurable aspect of individual subjective experience. American sociologist James Q. Wilson (www.wordiq.com) mention the ‘Broken Window Theory, which asserts that relatively minor problems left unattended send a subliminal message that disorder in general is being tolerated, and as a result, more serious crimes as well end up being committed (the analogy being that a broken window left unrepaired show an image of generalized collapse). This theory tries to show that the condition of the environment gives the direct massage to people that that space or place is unsafe. These unsafe senses show that people are live in danger in that place and it directly show that their quality of life is in low level. One indicator that has been used to measure quality of life is level of happiness and when their fell that their life is in danger, they cannot reach the quality of life. This American sociologist tries to tell that physical environment can contribute to level of quality of life. Mark Rapley (2003) refers to Noll (2000) says the great society is concerned not with how much but with how good. It means that it is not with the quantity of goods but with the quality of their lives. Rapley (2003) also added that quality of life research is same as the welfare measurement. He defines that welfare is the subjective well being and the most important is the measure of the satisfaction and happiness. 2.2.2 Definition of Orang Asli Who is the Orang Asli? That is question that we must answers before we get to know this unique group. Orang Asli is a generic name given to the indigenous people living on Malay Peninsular. Other ethnic in Sabah and Sarawak is not taking into account of this Orang Asli group because these two states use the term â€Å"Sabah indigenous† and â€Å"Sarawak indigenous†. Eighteen ethnic group subgroups is fall in this category, which can be classified into three groups. These three groups are the Negrito, the Senoi and the Malayu Asli. This group is determined based on their language, livelihood and administrative purpose. The term Orang Asli is a Malay translation of the English word â€Å"aborigine† with ‘orangmeaning â€Å"human† and ‘asli meaning â€Å"original† or â€Å"traditional†. Orang Aslirefers to the indigenous peoples ofPeninsular Malaysia that not MalayMuslims, Malaysias main ethnic group. There were about 2.93 million orang asli in Malaysia in year 2006 (Malaysia Bulletin of Statistics issued on June 2006). They are the minority group because they make up just 11.8% of the national population. Nabuto Toshiro (2009) refers to Mohd. Tap (1990), pointed that the Malaysia government began using the Orang Asli term in 1996. Before that, the Orang Asli was variously described as the Biduanda, Jakun, Sakai, aborigines and other term. A. Baer (1999) in book entitle â€Å"Health, disease and survival: a biomedical and genetic analysis of the Orang Asli of Malaysia† tell early development activity that has been carry out by the government in developing the country is not considering the Orang Asli community. The development has taken Orang Asli formers and current land. This cause destruction to their natural resources and create a miserable life for Orang Asli community. There are attempt take by the government to fix this problem by give a small agricultures scheme. The main intention is to allow the Orang Asli community to do cash crop farming as the sources of economic and foods. Other than that, government also gives a minimal aids and land and expected that is enough to support their lives. This led Orang Asli community to lagged behind compare to other community in Malaysia. That is reasons on Orang Asli ethnic become the poorest of the poor. This shows that Orang Asli quality of life is at a low level due to they are economically poor. 2.2.3 Definition of rural area There are various definitions on rural area. According to Department of Statistic (2000), rural area is area that populated not more than 10,000 people. This population amount must according to the census of population and housing. Other than that, Malaysia Urban and Regional Planning Department also described rural area as area that located far from the urban area. Types of land use at rural area also characterise by the agricultural and natural resources such as forest. Next, rural area should consist with a settlement that cover all types of village and small settlement that not more than 10,000 people. Rural area can be categories into several factors which are: I. Population size II. Population density III. Urbanization levels IV. Level quality of life and public facilities (paved roads, electricity supply, water supply) Types of settlements that exist in rural area consist of traditional village, FELDA and FELCRA, Orang Asli village and other areas that cover under Regional Development Authority. 2.3 Conceptual and Philosophical issues of Quality of Life Concept on quality of life nowadays simply defined as a standard of living that has been received by individual or a community group. This standard of living concludes a sense of happiness, lifestyle, satisfaction and wealth. People who received all these criteria can be said has achieved a good quality of life. The issue is whether standard of living only criteria that can be determine quality of life. Mark Rapley (2003) stated that quality of life is a driving force in service design, delivery and outcome evaluation across medicine and social care. The quality of life of ‘patients/ ‘service user is now usually advocates as a measure of the ‘quality and ‘values of money of service. Mark Replay (2003) also adds that there are two conceptual ideas that use of the idea of quality of life which is an objectivity and subjectivity. Concept objectivity in quality of life can be defined as an attainment of various basic life needs such as a food and shelter which is considered common to all culture. Other than that, objectivity concept is representing external life condition such as economical factors. Subjectivity in quality of life is concern about the feeling that individual get in their life. It is more on appraisal of the thing that they get in their life. Figure 2.1 show the differences between the external condition (the material life arena) and the internal, personal element of people (the personal life arena). This figure tries to show that what exactly an objectives matter about and the subjective matter are about. Robert J.Rogerson (1999) described a material life arena can be viewed either as a geographical space within which place is people live. So the material life arena is the objective concept in defines a quality of life. In other word, material life arena is a stimulus for life satisfaction. Personal life arena included a subjective assessment of life, measure in term of satisfaction as well measure a characteristics of people. What are mean by characteristics of people was their preferences, priorities, aspiration and values system. According to Robert J.Rogerson, type A is a research based on the accessing the material life arena and employing primary social indicators. Type B is more on the personal life arena which mean that they more on characteristic of people which representing about the feeling, behaviour and others. Type C researches are more on subjective well being research where quality of life is a direct measure of individual cognitive and effective reaction to his own life. Material life area is the concern about the condition that can influence individual quality of life. This is because types of work, housing condition, place of living can make quality of life be better or maybe become worse. This is because the influences is come from outside and the individual are cannot control it by himself. Meanwhile personal life arena is the factors that can be manipulated by the individual itself. This is because these personal life arenas are controlled by the individual. the evaluation of this types of concept are based on the individual feeling that influenced by the experience, behaviour and satisfaction from the individual itself. Robert L. Schalock, Ivan Brown, Roy Brown, Robert A. Cummins, David Felce, Leena Matikka, Kenneth D. Keith, and Trevor Parmenter (2002) in article entitle â€Å"Conceptualization, Measurement, and Application of Quality of Life for Persons With Intellectual Disabilities† described quality of life are concern about domain of well being, inter and intra personal variability, personal context, perception, values, choice and personal control. So the better understanding will be obtained if all of these criteria can be explained in detail. I. Domain of well being There be lots of aspects that must be determined by the invidual in perform their life. For example individual are allowed to determined the thing that most important domain in their life such as a emotional well being, interpersonal relationship, material well being, physical well being, self determination, social inclusion and right. So individual must able to recognise what is the important need to them. The well being is not determined on how many amount that individual can get but on how valuable that things can be in the individual life. II. Inter and intra personal variability Variability is the most domain of well being that taken by individual to experience in their life. Thus, it is consider a different individual, different community and different cultural because quality of life for each individual is different from one to another. III. Personal context People context are the understanding of people about their context of environment that are important to them in their life. This can be influenced by the place that they live, work and play. This environment should be able to accommodate individual according to their feeling, interest, need and values. This will allowed them to adapt with the surrounding environment at the place that they live. IV. Perception Perception in quality of life is a individual statements about the individuals perceives at any moment in their life. The changes of views may be happen according to the changes of time and situation. However this is needed to see the reasons of the changes to create a improvements to receive a better quality of life. V. Values, choice and personal control This is relating to choice that has been made by individual. So in other word, it is individual ability to control over their interest in term of activities, intervention and environment. This is because every aspect in quality of life brings different values into individuals life. 2.4 Important of Quality Of Life Quality of life has been used as a tool to measure the well being condition of individual and community. Changes in size and population distribution will create unstable on living standard of a community. Using indicator that have been used in measure a quality of life, level of living condition of people can easily obtain. This will help responsible parties to developed strategies in improving the quality of life of people. It will enhance a people well being level. Quality of life matter actually should be a goal on every development that creates for people. This will give benefit for people and opportunity for people to enjoy their life. There are three ways that can be use on showing how importance quality of life which is at national, community and individual level. On national purpose, quality of life can be use as a tool on measure a standard of living of population at the country. Result that obtained will show the efficient government that role country. The result can be used to measure on the current situation that happens in that country. If there is peace, it means that people are satisfied with their current quality of life. These leads on economy development by attract investors to come and invest in the country. It will create a job opportunities for local people to enhance their income. In community life, quality of life has been used as a symbol of their community power. For a country that has lots of ethic, it is important to show their achievement to the other ethnic. Strong community will enable them to spoken for their community right and fulfil their requirement. Quality of life has used as a standard to measure satisfaction levels in its community. If they do not achieve their desired quality of life, so they will try hard until they achieve to become a strong community. Same scenario will happen to when achieving a personal quality of life. Level of satisfaction on individual will determine reaction on how individual will react to the community life. 2.5 Differences between urban and rural quality of life According Annette Spellerberg, Denis Huschka and Roland Habich (2006), in article entitle ‘quality of life in rural area : Processes of divergence and convergence, rural area has its own benefit from it geographical location. Economic indicator is not a major factor when measuring rural quality of life because they enjoy on lower standard of living. They also states that rural community actually function as balancer to homogenisation and dislocation that has been causes by the international economic process. Other than that, urban area has been used as a driving force for rural area development but the reverse situation happen when the concentration development that happen in urban area has cause rural areas continue to lagging behind. Spellberg (2006) also explain that a pressure of living in urban areas has push out urban family to the rural area. In suburban area, process of culture assimilation happen between the rural and urban. Impact may happen on level quality of life for people that migrate from urban area to rural area. This is because facilities and utilities that provided at rural area are not same as the facilities that provide at urban area. Therefore, their needs and requirements may not be fulfilled when they were in rural areas. Other than that, reduction of quality of life also causes by the lack sense of place because they are not in their origin places. Indicator that has been used on measuring rural quality of life consist types of work, housing condition, income level, leisure and social relationship. Indicator of housing condition for example refers to general satisfaction of resident to their housing condition and it surrounding areas. Finding gather from the research that has been done by Spellberg (2006) show that people live in rural area enjoy a high level of satisfaction with the standard of housing than the people that living in urban areas. A gap between rural and urban in the matter of subjective well being was not clearly defined. Other satisfaction of life in term of family, leisure and health could much more important to personal happiness and general satisfaction rather than income and affluence. In conclusion, there are differences between achievement quality of life in urban and rural areas. This difference can be seen in terms of measuring quality of life between these two areas. This is because the indicators used are different due to different geographical locations and the types of development that happen surrounding it. People in urban area are more satisfied with the material values rather than people in rural area that more on satisfaction on life and social relationship. For example, sense of neighbourhoods relation or social relation is stronger in rural area rather than people in urban area. This is because in rural, they lived as a one community and depend for each other. If there is disagreement between them it will lead to uneasy environment and because of that they cannot meet their happiness in life. Different scenario occurs in urban areas due to the absence of time, the neighbourhood relations are not taken seriously by them. Therefore it is not surprising that the people in urban areas do not know their own neighbours. 2.6 Measurement Quality Of Life How to measure a quality of life? Early researches have been made is not only using a social indicator but also using an economic indicator. Both of these indicators will shows about social and economic level of a society. According to the Malaysia Quality of Life report (2004) indicators that use to measure quality of life are income level, working life, health, education, environment, family life, social participation, culture and leisure. On income indicator it will measure on gross income and standard of living. Other than that, income also uses to see whether the individual can sustain their income for their self and family. Next, the types of work also can be used to measure the level income of individual. All of this is cannot be obtain in rural areas. This have causes many people to travel several miles to find work that can provides a better living wage. Working life indicator are use to measure the types of work and working condition environment of the community. At the rural area, high-income jobs are difficult to be obtained. Other than that, there are low rates of work variety and these make them to do same jobs all the time. A type of job that usually occurs in rural area is based on agricultural activities in a small scale. So they cannot obtain a high income level with kind of jobs. Next is health indicator that uses to study about the physically and mentality of people at the study area. Good healthy will enable people to work and socialist more effectively. This indicator will enable to detect their access to the health services. Even though they government are creating more and better health facilities but the result is often denied access for those unable to travel the distance to get the needed services. Family life indicator is used to measure how strongly the chain relationship between family member. Other than that, it will enable us to see types of social structure and how it will contribute on enhance a quality of life. Social participation will show about an involvement of an individual on their community. Lack of leadership and support from the community is one of problem that can be preventing that community to be a strong community. Other than that, it is ways to see if they are willing to contribute in social, political, religious and community activities. Other than that, the measurement on quality of life also must include the level of practise among community about culture and leisure. This is one of ways to identify their community identity. Other than that, the knowledge about their custom and tradition are also can be obtain. A culture aspect gives knowledge on social behaviour of those communities. It is an important part on to see whether the communitys relationship is still practicing nowadays. 2.6.1 Ethic of measure quality of life According to the R. L. Schalock (2002), the first thing before measure quality of life understands the degree of which people enjoy good quality in life. Measure quality of life should enable to enhance people quality of life by taking an action to improve the obstacle that currently decreased people quality of life. Other than that, the measurement result must be able to help and should never encourage achieving a low quality of life. Measuring quality of life is usually carried out by identified what are the specific things that have to value by individual. After that, it must be matched with the individuals perception or their happiness. Usually this measurement is concern with the â€Å"subjective† and â€Å"Objectives† measurement. The most usually method that being use is by measuring their life experiences to know the positive values that happen to the individual across time and among their cultural. Other than that, this also can be done by describing their positive valued into something that can be measure. Next, the method that can be used is the quantitative measurement. This done by creating a scale to described the level of their satisfaction between the â€Å"best† and the â€Å"worst†. 2.7 Malaysia rural social policy and it characteristic According to the Malaysia rural social policy journal (2008), Malaysia rural policy is cover a policy that helps farmer through providing a basic living needs to improve quality and productivity of the crops. Although Malaysia has a faced great process of urbanization as a tool on develop the country, agricultural sector has not be ignored but still practicing particularly in rural area. This is because rural area is places where the indigenous Malaysia practicing an agricultural activity. Through a ‘new economic policy that has been implement after an ethnic conflict 1969 to reduce of poverty especially for indigenous Malaysia, government has come on several strategies which are : Development of land, increase the cultivated land area and resettlement of landless farmers to grow cash crops. To improve a firm land capital construction which are drainage project in Kelantan State plan and Ji Muda Kedah. Provide a fertilize, high yield seeds, subsidies for high yield crops and a agricultural technique to improve agricultural crop yield, expanding oil palm and other economic crop planting area. The implementation of the price subsidy system, reduce market risks, to protect the interests of production for farmers. Provide loans for a farmer to enhance their agricultural production. Create a farmer market in urban centre to allowed farmer to sell directly to consumer without involve the third parties. With all these strategies, Malaysia has able to bring out rural people out of poverty while at the same time protect a basic living needs of the farmers. Since 2001, government has launch a ‘National Vision Policy with an anti poverty program that focus on the indigenous ethnic minorities in remote areas. Other than that, government also provide housing, water supply and sanitation system, basic living conditions and medical social services for those targeted people. Other than that, by think that only education that will help people to enhance their quality of life, government has come out with the ‘Compulsory Education Law for 6 to 15 year children. This is one ways that will encourage and forcing people especially in rural areas that has high percentages of not going to school. This policy is supported by done the development of new school building and school improvement in term of study condition and quality of teaching. In conclusion, government actually play a huge role on enhancing a quality of life for the rural. Government has been behind of the scene for every development that happens. Government and private sectors must be cooperating to provide a development that can bring happiness and welfare for the Malaysia people. 2.8 Application of quality of life in different country Quality of life research has been conduct almost on every country that exists in the earth. This is one ways to measure a level of living standard in that country. It will help to bring people from other country to become resident or just for travel. So the result of quality of life will be as a tool to know the actual level of quality of life in that country. There is differentness between urban and rural quality of life. So it is importance to well understand about urban and rural quality of life. 2.8.1 Quality of life in urban area 2.8.1.1 Singapore Singapore for example is one of the country has done quality of life research several times. As a F.T. Seik, Yuen and L. Chin (1999) mention, there are about three studies has been done on the measurement of quality of life in Singapore. This study has been done by Kau and Wang (1995), Foo (1998) and Kau (1998). First study by Kau and Wang (199) is about the life satisfaction from 329 respondents aged 15 year and above 1993. The indicator that has been used is more on about the social, health and economic condition. Second studies made by Foo (1998) are to measure overall life satisfaction as well as to measure an importance and satisfaction towards various aspects of life. Third studies made by Kau (1998) are measure satisfaction with life in the Singapore. It measure using a likert-scale with ‘1 is for very dissatisfaction level and ‘6 as a very satisfied level. Conclusion and finding that can be found are people in Singapore are moderately satisfied with their overall quality of life. Education and income is two indicators that have impact on Singaporean overall life satisfaction. They score high in term of value healthy and family life but low level on the leisure and consumer goods. 2.8.1.2 Hong Kong This is the summary on studies of subjective that has been done by Wan, P. S., Law, K. W. K., Wong, T. K. Y. (2008) entitle Subjective well-being. Studies on the quality of life at Hong Kong are concern about the subjective indicator which is based on the respondent subjective perception and evaluation of their lives and experiences. This study is done by the Hong Kong Institute of Asia-Pacific Studies in year 1988 under the project ‘Indicator of Hong Kong Social Development. The project has been done for several years until they develop an index, the SDI 2000 which uses to measure the social development in Hong Kong. The study is about subjective well being of the respondent. The findings of the study indicate that Hong Kong Chinese are more satisfied with their own personal lives rather than societal condition. The subjective well being is declines in 1995, although they still satisfied with their personal lives. Other than that, their confidence in the territory future is significantly lower. It also found that, there are considered a good health, peace of mind and money as the most important thing that could lead to their happiness. Using same questionnaire set just like the first study, Wan, P. S., Law, K. W. K., Wong, T. K. Y. (2008) launch another study that examined the mean self reported to develop a composite index to reflect changes in quality of life over the period from 1990 to 1997. It was found that the personal well being index was more robust to the changes and only get change with the global trend. Other than that, the societal well being index showed more obvious changes over time. 2.8.2 Quality of life in rural area 2.8.2.1 New Zealand New Zealand is a one of the country that has done a quality of life research in a rural area. Maori people are an aboriginal people that usually live in New Zealand rural area. This research has been done by the Social Policy Research Unit of the Family Centre (Lower Hutt) and the Population Studies Centre, University of Waikato. Study case of the study is on Wellinton Tent Trust and the Palmerston North Maori Trust. The research is about understanding the wellbeing of Maori people because they (Royal Commission on Social Policy: 1988) believe that ‘a good society is one that allows people to be heard, to have say in their future and choice in life. For them, social well being includes that sense of belonging that affirms claims their dignity and identity and allows them to function in their everydays roles. First of all it is important to know what Maori people understand on quality of life. According New Zealand Maori Case Study 1 (2007) report, that refers on Love, Maulaulau and Pratt (2005) study, they identify that Maori people understanding concept quality of life would emphasise spiritual, family, tribal and social spiritual connection on responsibility, community relationship, authority and use of ancestral land as a component of Maori wellbeing with other generally shared component such as health care, adequate housing and other resources. Finding of the research shows that Maori community is more concern of human relationship with in detail is on the family relationship. This is because the entire respondent that has been interview states that social activities that happen around them is not only for themselves but also for the young generations. Other than that, they need to be able with the family and close to their own environment which are places that they are close to family. If we look on detail, it supposes to show how the strong is family bond between them. Studies also sho

Essay --

Throughout history there has been a vast development of organisation which has led us to today’s modern factory systems. Machinery and the Industrial Revolution in the 19th century obviously play a vital role in these changes however before we can analyse how they have influenced the system greatly; we have to understand how the organisations came about in the first place and how they have changed in order to have created the demand for machinery and therefore the industrial revolution. There has been much debate over what prompted development and change. Marglin (1974) states that it wasn’t the new machinery and industrial revolution that prompted change it was in fact, the control and new efficiency from the old organisation systems to the more modern factory system that created the demand. He questions whether work organization is determined by society or technology and asks whether hierarchical authority is really necessary for high levels of production (Marglin 197 4 p19). However others disagreed and it is still an ongoing debate eg. David Landes (1969) argues that the symbol of revolution was a combination of technological and cultural factors. The transformation from early organisations such as workshops, guilds, cooperatives and the ‘putting out system’ to the rise of the factory system brings us closer to today’s organisation. In the early organisations in workshops there was scope for embezzlement, a poor allocation of resources and traditional hierarchies were very common. The putting-out system was a simple, decentralized method of producing manufactured goods and it had been in use for a few centuries by the time it grew in importance during the mid-18th Century. The system was based upon the idea of a central auth... ...age in the development of the organisation had been established, we can focus on the most relevant driving force that led us to modern factory systems. It was in fact Weber who brought in the idea of bureaucracy and this is what has led factories to be more like modern organisations due to more hierarchical control and maximum efficiency. The industrial sector is constantly evolving and this can be seen during the 19th Century when the main driving force was leaning more towards improvements in machinery and technology. This changed during the 20th Century when bureaucracy, hierarchy and control had more influence. Industry will continue to evolve and refine itself due to demand for higher efficiency and productivity. With the ever changing business environment and constant technological advances, it is hard to predict what may influence manufacturing systems next. Essay -- Throughout history there has been a vast development of organisation which has led us to today’s modern factory systems. Machinery and the Industrial Revolution in the 19th century obviously play a vital role in these changes however before we can analyse how they have influenced the system greatly; we have to understand how the organisations came about in the first place and how they have changed in order to have created the demand for machinery and therefore the industrial revolution. There has been much debate over what prompted development and change. Marglin (1974) states that it wasn’t the new machinery and industrial revolution that prompted change it was in fact, the control and new efficiency from the old organisation systems to the more modern factory system that created the demand. He questions whether work organization is determined by society or technology and asks whether hierarchical authority is really necessary for high levels of production (Marglin 197 4 p19). However others disagreed and it is still an ongoing debate eg. David Landes (1969) argues that the symbol of revolution was a combination of technological and cultural factors. The transformation from early organisations such as workshops, guilds, cooperatives and the ‘putting out system’ to the rise of the factory system brings us closer to today’s organisation. In the early organisations in workshops there was scope for embezzlement, a poor allocation of resources and traditional hierarchies were very common. The putting-out system was a simple, decentralized method of producing manufactured goods and it had been in use for a few centuries by the time it grew in importance during the mid-18th Century. The system was based upon the idea of a central auth... ...age in the development of the organisation had been established, we can focus on the most relevant driving force that led us to modern factory systems. It was in fact Weber who brought in the idea of bureaucracy and this is what has led factories to be more like modern organisations due to more hierarchical control and maximum efficiency. The industrial sector is constantly evolving and this can be seen during the 19th Century when the main driving force was leaning more towards improvements in machinery and technology. This changed during the 20th Century when bureaucracy, hierarchy and control had more influence. Industry will continue to evolve and refine itself due to demand for higher efficiency and productivity. With the ever changing business environment and constant technological advances, it is hard to predict what may influence manufacturing systems next.

Is there any relief to the grimness in section one of 1984?

In the dystopian society Orwell creates in 1984 there is an overwhelming, yet unsettlingly familiar sense of irony; the omnipotent leaders of Oceania, Big Brother and the inner party members, claim to be controlling the everyday lives of the citizens in order to bring them a better life, ‘for the good of the party' and ‘our new, happy life'. However, this is the distinct opposite to the reality Winston Smith lives in; a totalitarian state which professes to bring hope and happiness, yet in actuality drains any sense of optimism and joy. In a place bereft of any hope, Winston Smith finds himself desperately searching for a sense of individuality and relief. It would be wrong to assume, however, that Orwell's society is completely and utterly deprived of solace, there are, at least in section, one faint glimmers of hope, small fragments to which Winston clings; a person he sees in the corridor, the masses of lower classes, the diary in which he writes. There are little details in Winston's life that do bring a sense of relief; the fact that luckily his room contains an area in which he can remain unseen by the telescreens. This offers him a minute place of solitude in a society where Big Brother is omnipresent. The presence of his diary and his pen, there is relief in the fact that he is able to write, even if it is extremely dangerous to do so. Remnants of the past can still be found in some places, the paper weight Winston finds, for example becomes something beautiful and rare that brings colour to the grimness of his situation. The shop in itself appears to be a place of hope, Winston finds himself strangely drawn back to it. Full of memories and paraphernalia of the past it offers some relief to the dark and bleak present. Winston also finds relief in people, evidently the wrong ones as the reader later finds out, but nonetheless the character of O'Brien appeals to him, † we shall meet in a place where there is no darkness† Winston is told by him and this gives him hope. He writes his diary to O' Brien and thinks this may be the only person who understands and feels the same way, offering him a sense of comfort ‘†I am with you†¦. I am on your side† O' Brien seems to be saying' and although Winston is gravely mistaken, there is some relief that he believes somebody empathises with him, this gives him faith. â€Å"Proles and animals are free† states the party slogan, and Winston believes with conviction that the only prominent hope are within these ‘swarming disregarded masses'. The proles seem free, whereas the rest of the population is indoctrinated and docile. The proles can express themselves, they are allowed to be passionate even if it only about beer and the lottery. It is ironic that passion can also be evoked in the outer and inner party members, yet this passion is in relation to ‘the two minute hate' and to Big Brother, rather than a passion for freedom and for hope. Thus continuously Orwell writes that ‘if there is hope, it lies in the Proles'. Orwell himself states that the proles â€Å"represent real human beings with their emotions intact and not driven out of them. † Winston recognises that the Proles are the key to change, as they are the only people capable of thinking for themselves. However this is only a limited relief, the proles have been tamed and occupied by the party, they are allowed certain freedom because they do not have the ability to rebel, as Orwell writes they are not conscious of their own strength, â€Å"Until they become conscious they will never rebel, and until after they have rebelled they cannot become conscious. † To that end hope may indeed lie with the proles yet it seems unlikely to amount to the rebellion needed to bring relief to Oceania. The idea that logic, tautologies and mathematics can never be truly altered is a key theme throughout 1984, in section one there is still hope and optimism in these fields, or so Winston beliefs. â€Å"Freedom is the freedom to say that two plus two makes four. If that is granted, all else follows. † This belief gives Winston something to hold on to, he knows that it is true and it offers a sort of promise that at least something is inalterable. Winston wonders whether if everybody believed that two plus two makes five, it be considered truth. Yet the fact remains that although history is rewritten, and events and people erased, no bureaucracy can alter the universal laws of maths. In section one Memory features as an outlet for relief and a place of hope, although it is evident that people do not remember the past as well as they should, Winston still has vague recollections and images from his past, the images of his mother and sister haunt him, but at least they show that there was something before. proles remember lottery†¦.. remembers songs†¦.. †¦ shop keeper memory†¦. man in pub†¦ 984 is often described as a warning to the future; Oceania has strong parallels with Stalin's Russia and the message still resonates with the modern reader familiar with the sense of paranoia and increasing government restrictions in light of international events. Perhaps hope can be drawn from Orwell's footnote in the beginning pages, stating that ‘newspeak' was the official language, the past tense suggests, as propounded by Margaret Atwood, that the dystopia was not eternal. For Winston Smith, in the immediate present of Oceania, there is a small sense of relief, yet only perhaps because he is looking for it. He perceives himself to be different from the rest of the outer party members and this helps him to find some relief, yet at the same time also mentally tortures him as he wonders if he is a lunatic, ‘ a minority of one'. Although there is some relief to the grimness in section one, there is not quite enough to combat the totalitarian control of Big Brother, it seems that Winston Smith eventually starts to take risks, not because he is hopeful or experience relief, but because he becomes even more apathetic towards his own existence.

Child Labor in the Global Economy essays

Child Labor in the Global Economy essays Child labor has been an issue of concern for decades. In recent years child labor has been brought to the forefront of media attention by activist groups who have exposed numerous large corporations, such as Reebok, WalMart, and major clothing manufacturers who outsource work to sweatshops around the world. Child labor has become a topic for international organizations concerned with its impact on globalization. Throughout history and within all cultures, children have worked along side their parents in the agricultural field, the marketplace, and around the home as soon as they were old enough to perform simple tasks (Child pp). It was not until the introduction of the factory system that the use of child labor was regarded as a social problem (Child pp). In Britain, during the late 18th century, cotton mill owners collected orphans and children of poor parents throughout the country to obtain their services merely for the cost of maintaining them (Child pp). In many cases, the children were as young as five years old are were forced to work thirteen to sixteen hours a day (Child pp). As early as 1802, social reformers attempted to obtain legislative restrictions against the worst features of the child-labor system, however, little was ever done even to enforce the existing laws limiting work hours and establishing a minimum age for employment (Child pp). Soon, non-pauper children were employed, often with the approval of political, social, and religious leaders, to work in hazardous occupations such as mining, resulting in social problems such as illiteracy, and a multitude of diseased and crippled children, thus, poor families were further impoverished (Child pp). The call for reform steadily increased through the years, and in 1878 the first significant British legislation was enacted, raising the minimum age to 10 years old and restricting employment of ...

5 Most Helpful Self-Discipline Books

5 Most Helpful Self-Discipline Books Up through high school, you had parents or guardians to keep you on track when self-discipline failed you. Now that youre in college, it really is all about you (when it comes to getting things done, anyway). Your RA, hall maintenance staff, and even your roommates arent going to tell you to get out of bed and go to class or to quit looking at Tinder and start studying. We recommend that you check out at least one of these helpful self-discipline books. Theyll get you into action in no time. 1. Self-Discipline in 10 Days: How to Go From Thinking to Doing Theodore Bryants book is targeted toward dreamers: people who have great ideas and intentions but often fail to act on them. If you often think about doing amazing things but arent great with the follow-through, this book is for you. This book addresses fears and limiting beliefs that may be holding you back in life. There are also exercises to work through to beat your habit of procrastination. With Self-Discipline in 10 Days, youll be getting out of bed, studying, exercising, and succeeding in no time. 2. The Skinny on Willpower: How to Develop Self-Discipline Have you settled for a mediocre life? Bust through that wall to the extraordinary with this book by Jim Randel. The author uses examples and faux case studies to illustrate how to develop willpower and how to use that willpower to transform your results in any endeavor. Randel teaches you how to see the big picture and change your mindset so that youll come to appreciate how doing things you dont like in the present is good for your future. Youll also see how breaking down large goals into more specific ones encourages you to take action now instead of later. 3. The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It Author Kelly McGonigal has a Ph.D. from Stanford, and it shows in this well-researched book. Youll learn that willpower can be controlled - and not just with your mind. McGonigal tells you how the company you keep can have an effect on your self-discipline. (So if you know youre drifting toward the wrong crowd, you might want to think twice about it.) She also shows you how to reach goals by working through exercises and addressing uncomfortable emotions like guilt and shame. This book is perfect for you regardless of what youre hoping to achieve: weight loss, straight As, or anything else. Youll go through 10 chapters in which the author bashes any ideas you had about what willpower is and tells you the scientific truth. 4. No Excuses! The Power of Self-Discipline Brian Tracy is a successful businessman and consultant, a renowned motivator, and the author of this very helpful book. Tracy reminds you that self-discipline is not a natural talent, a holy virtue, or a matter of luck. Each of the 21 chapters is power-packed with tips for a specific area of life. Exercises at the end of each chapter help you put the ideas into practice and stop making excuses for a less-than-stellar existence. Whether you feel like it or not, youll learn how to take those steps toward turning your life around and making it something extraordinary. 5. The Practicing Mind: Developing Focus and Discipline in Your Life This book by Thomas M. Sterner is highly rated and widely read, and with good reason. Sterner reminds us of how persistent we were to learn new skills in our early years and explains why that willpower drops off later in life. He then teaches us how to apply the principles of effort and practice to adult challenges. Along the way, the author reminds you to enjoy the journey instead of focusing solely on the destination. The book stresses the importance of mindfulness and rejects todays notion of multitasking, which is actually an impediment to real progress and mastery. Dont head off to college without an excellent self-discipline book tucked into your bag. After your textbooks, one of these personal growth books is the most helpful book a university student can read.

Discussion Essay Example | Topics and Well Written Essays - 250 words - 61

Discussion - Essay Example Trying to match the racial and ethnic structure of the population may not be the best move as it becomes difficult for people to choose where they need to be assigned (Fried and Fottler 37). Furthermore, the medical schools present need to provide the exact number of anticipated nurses targeted to graduate. This is so as to try and fill the number of spots that retired nurses, physicians, and professionals leave after serving in the health field. This can be done through the training-output estimation program, which may bring focus to the projected number of future nurses in healthcare organizations. Predicting the estimated population may present organizations with a foreseeable number of nurses that may be needed in different areas. Ensuring that organizations are aware of these numbers may provide them with a rough estimate of how many nurses, physicians, and professionals may be needed to cater to the rising population (Fried and Fottler 32). These are some of the ways in which the shortages that are occurring nation-wide can be handled and assist in providing prospective nurses the opportunity to work and prove their worth in the health

Thunder Heart Essay Example | Topics and Well Written Essays - 1000 words - 3

Thunder Heart - Essay Example Whose City†. The effects of social networking in urban environments for young adults, like the ones seen in the film, can have negative results attributed to them, especially in urban neighborhoods. As seen in the film, young adults would go out to neighborhood hangouts, like a bar or club, to meet people and dance. Such activities can be fun but also be misleading. As seen in the movie, the two young ladies, Maria and Blanca, went to a club just to dance and hangout. They happen to meet some guys who appear to be harmless and a friendship arises. As the friends begin to see each other more often they begin to learn more about one another. This is where misleading networking plays a role. One of the guys met at the bar happens to have associates within a drug ring and is tied to drug smuggling. Soon after, Maria and Blanca become smugglers for their new friends associates. Had the two girls not tried to network with others at the bar they might have evaded this ultimate outcome. Therefore, the n egative effect of social networking in these kinds environments is that people may seem to be one thing but are something quite different. In areas where drug trade is openly visible and common, like the setting in Columbia, social networking can be dangerous. This danger can also be associated in context with control of the urban cities. The danger associated to urban cities is the means of one’s sacrifices for survival. In deprived cities, like the one in the film, money is the most admired commodity. In areas where plantations and industries thrive, workers and laborers certainly do not share the profits attained by these businesses. Workers wages do not meet the bar for providing for their family and ones own personal needs therefore the danger of the drug trade looms. Drug distribution is highly recognized and sought after due to the large