Kantha Industries Essay Example

Kantha Industries Essay Example Kantha Industries Essay Kantha Industries Essay TITLE OF CASE: Stagnation in Growth of Kantha Industry STATEMENT OF PROBLEM: Whether the association ought to leave the town for promoting or sort out displays inside the town. THE CASE: * multi year old little scope industry in West Bengal. * Main items: Leather, material and different handworks like Kantha line. * Employs 350 laborers, out of which 72 are ladies. They work in gatherings of ten with month to month pay of 400-800 Rs. * Products saw as an extravagance merchandise and not need. * Currently, the wellspring of pay is through displays in close by towns and urban communities. Significant market being Kolkata. Extension: Considered benefits and negative marks of the two options as beneath: ALTERNATIVES: 1. Town shows: Merits †Overall costs of setting up a display will diminish. Work will be created. Advancement the travel industry in and around the town. Sponsorships from the Government will advance the business further. NRIs will be a significant client base. Extraordinary character of the spot and item. Negative marks †There’ll be lost current client base that is the close by towns and urban areas. Income will be marked down as once it leaves town, its value shoots up. 2. Compose displays outside: Benefits more noteworthy incomes as presentations are focused at the urban communities and towns where request exist. Negative marks Expenses of sorting out shows so up. Proposal: To run the two options equal for quite a while and over the long haul get rid of shows outside the town once the town presentations appears to be possible and beneficial. End: The association should keep advertising out of town by means of displays alongside presentations inside the town and afterward gradually in the wake of picking up fame or doing great business it can proceed with the shows inside the town and pursue workmanship retailers and brokers. Official SUMMARY: kantha-line industry in West Bengal, which is a particular sort of beautifying weaving done uniquely by the provincial individuals of Bengal, has developed as a profoundly worthwhile industry, working as a casual area in India. Anyway the individuals who make the lovely examples, subsequent to working for quite a long time, be that as it may, get pitiful compensation and no acknowledgment for their specialty. The primary driver is that these items are not need rather an extravagance or superficial point of interest. So individuals in towns can't bear the cost of it. The deals in urban communities and towns like Kolkata is better yet not under any condition at a safe place. The principle reason being the lac of advancement. The salary for the most part originates from the presentations which retain a ton of capital venture. So this contextual analysis gives a dynamic issue of whether to leave the town for promoting or to arrange displays inside town. For the examination both the conceivable outcomes have been thought of and benefits and negative marks of each have been dissected. At last the end which was reached of running the two options equal for quite a while and over the long haul get rid of presentations outside the town once the town shows appears to be plausible and beneficial.